KabuK Style Co., Ltd., which operates the travel subscription “HafH”, will newly expand strong team include China and India and strengthen its overseas bases.

KabuK Style Co., Ltd. has newly appointed Santino Wang, Sachin Kumar, and Amber Lee as team directors in the global strategy team  to meet the demand for overseas travel and inbound demand.

In addition to expanding bases in destinations that are popular with tourists from Japan, including South Korea, we are working to develop business for inbound demand from Southeast Asian countries such as Singapore, Thailand, and Malaysia, as well as China and India in the medium term. We will create a World where the subscription “HafH” can be used.


Three new team directors appointed

◼︎Santino Wang

China Team Director


Santino has a proven track record of success in driving growth and innovation in the travel industry.

Some of his key achievements include launching Continental Airlines’ first-ever Shanghai-New York direct flight service under team-work, as well as, growing Expedia TAAP merchandise base by over 100% even amid-COVID as a senior director. Outside of work, Santino enjoys playing badminton, swimming and discovering new restaurants with his family. With over 19 years of hospitality (InterContinental Hotel Group – IHG), Aviation (Continental Airlines) and B2B OTA platforms (Hotelbeds, Expedia) experiences.  Santino’s passionate and experienced in sharing his profound tourism-related knowledges with our customers

“Let’s have fun with surfing on HafH while stay curious for our innovative tourism products that’re upcoming”

◼︎Sachin Kumar

Global Director


Sachin Kumar is an experienced professional in luxury hospitality with a background in revenue management and commercial development roles. He started his career with Langham Hotels in India and then worked with Jumeirah Hotels & Resorts in the Middle East. Before joining Kabuk Style Inc., Sachin also worked in Thailand with Oakwood Worldwide and Akaryn Hotels Group.

Sachin’s passion for travel technology and his expertise in hospitality management made him a perfect fit for his role as Director of Global Business Development at Kabuk Style Inc. His responsibilities include taking the company’s subscription travel service, HafH, to a global scale, working on distribution connectivity projects, and analytics. With his positive leadership style and extensive background in the hospitality industry, Sachin is a significant asset in the realization of HafH’s global expansion.

◼︎Amber Lee

Korean Development Director


Amber brings over a decade of experience in business development, sales, and account management within global B2B hotel distribution companies. Her expertise includes successfully launching new business entities and new business market entries for global companies in South Korea. She started her career with Shangri-La Mactan, Cebu and was a pioneer member of Marina Bay Sands, Singapore. After four years in luxury hotels, she transitioned to B2B online distribution platforms (GTA, Hotelbeds, Webbeds, and Hotusa), where she excelled in outbound travel agent sales, XML distribution sales, and hotel yield and contracting management. As part of the Kabuk Style Inc., Amber is responsible for hotels acquisition in South Korea, leveraging her strong background in the hotel and tourism industry across various roles.

Comments of KJ Sunada, KabuK Style founder and CEO

Following the establishment of our Korean subsidiary and the launch of our services in Korea, I am very proud to announce that experienced and wonderful colleagues have joined the KabuK Style group throughout Asia.

KabuK Style, a Japanese company striving to expand globally, is actively seeking new recruits from outside of Japan. Santino, Sachin, and Amber are travel industry professionals with different specialties in different regions. KabuK Style aims to revolutionize the travel industry by leveraging technology to redesign it, while also valuing its history and business customs. Professionals with diverse experiences, such as those of Santino, Sachin, and Amber, are essential to updating the industry and making it better.

KabuK Style has announced and implemented “HafH 2022: Three Initiatives” as its plan for HafH in FY2022 as follows; the expansion of global team is part of the company’s efforts to “(2) Re-expand overseas partner facilities and acquisition of overseas customers”.

HafH 2022: Three initiatives

(1) Further evolve transportation subscriptions and make HafH a subscription-based MaaS service that includes transportation

(2) Re-expansion of overseas partner facilities and acquisition of overseas customers

(3) Provide full DX support for lodging facilities

With the mission to “create infrastructure for a society that appreciates diverse values”, we will steadily expand our services around the world for a future in which everyone has the opportunity to experience a diverse world.

<About HafH>

HafH (Home away from Home)” is a “Travel Subscription” service that allows users to stay overnight using “HafH Coins” earned in the service. The service offers a new style of travel, not only for sightseeing and business trips, but also for “living”, “working”, and “changing one’s mind”.

As of the end of March 2023, more than 1,500 accommodations in Japan and abroad are available.


<Company Profile>

Company name: KabuK Style Co.

Representative: Kenji Sunada,CEO

Establishment: January 8, 2019 (Established: February 5, 2018) April 1, 2019 Service launch

Capital: 2,437 million yen (as of March 2023, total capital funding)

Business: Operation of travel subscription “HafH,” lodging and rental operations, travel agency

URL: https://kabuk.com